NİĞDE VOCATIONAL SCHOOL OF SOCIAL SCIENCES / BANKING AND INSURANCE / BAN2020 - CUSTOMER RELATED MANAGEMENT

Contents Of The Courses in a weekly Period

Week 
Subjects 
Sources 
1The theoretical and conceptual framework for customer relationship management  
2Relationship between the new economy and market understanding 
3Customer Relationship Management and Traditional Marketing 
4Marketing Mix in Customer Relationship Management 
5Customer Relationship Management Customer Location  
6Customer Relationship Management Transition Process  
7Customer Relationship Management Responsibilities  
8Elements of Customer Relationship Management  
9Customer Relationship Management Application Process  
10Customer Relationship Management Model  
11Implementation of Customer Relationship Management Top Management Responsibilities  
12Customer Relationship Management Information and Knowledge Sharing  
13Organizational Culture and Customer Relations 
14The Relationship Between Sustainability and CRM