| 1 | To be able to recognize what verbal and visual text concepts are. |
| 2 | To be able to explain the sign-meaning relationship. |
| 3 | Ability to understand and use semiological analysis. |
| 4 | To be able to analyze different areas and situations using semiotic techniques. |
| 5 | Being able to evaluate the strengths and weaknesses of semiotics as a tool to explain and understand human communication. |
| 6 | To be able to observe the functions of semiotic codes and systems in advertising applications. |
| 7 | To be able to criticize advertising using semiotic terminology. |