| 1 | to put forth the reasons of behaviours of employees who are the basic sources of organizations |
| 2 | PR experts of the future will come to enough level in management of employee about the factors effecting productivity or organizational success |
| 3 | to make understand the importance of human-being in organizations by gaining theorical and practical point of view about organizational behaviour |
| 4 | Students can analyze the effect of internal and external environmental factors on the behaviours of managers and employees especially on crisis. |
| 5 | to gain the ways of overcoming the subjects that reduce the efficiency of organization and its employees such as stress and conflict |
| 6 | to put forth the contribution of the corporate culture on the efficiency and productivity of the employee behaviour. |
| 7 | to put forth the effect of organizational culture on employee behaviour |