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HIR2010 / Marketing Communication
GENERAL INFORMATION ABOUT THE COURSE
Course Code
Semester
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Course Title
Theoretical
Practical
ECTS
Turkish Name of the Course
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Course Objective
This course aims to help students understand marketing communication strategies, effectively use different communication tools, and acquire the knowledge and skills necessary for businesses to establish strong communication with their target audiences.
Brief Content of the Course
The course will cover topics such as the elements of marketing communication, advertising, public relations, sales promotion, direct marketing, sponsorship, brand communication, and sustainable marketing.
Prerequisites
Course Objectives
Course Objectives
1
Ability to explain the concept and process of marketing communication and understand the applications of promotional mix elements.
2
Ability to explain the marketing communication planning process.
3
Ability to comprehend the importance of sustainable marketing.
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Course Category
Course Category
Percentage
Basic Vocational Courses
Expertise /Field Courses