| 1 | Basic Concepts of Marketing and Marketing Management. | Mehmet Oluç, Basic Marketing Concepts,p.67 |
| 2 | Basic marketing tasks. | Sezer Korkmaz vd., Marketing, pp.17-28 |
| 3 | Holistic Marketing Concept. | Sezer Korkmaz vd., Marketing, pp.32-38 |
| 4 | Postmodern Marketing Concept. | Sezer Korkmaz vd., Marketing, pp.43-54 |
| 5 | Marketing in the Process of New Economy | Sezer Korkmaz vd., Marketing, pp.43-81 |
| 6 | The New Marketing Concepts in the Changing Role of Marketing | Sezer Korkmaz vd., Marketing, pp.81-86 / Openeducation Marketing Management,pp.303-316 |
| 7 | Strategic Marketing Planning. | Peter Doyle, Value-Based Marketing,p.267 |
| 8 | Marketing Management Strategies. | Sezer Korkmaz vd., Marketing, pp.131-161 |
| 9 | Market Analysis and Customer Needs. | Sezer Korkmaz vd., Marketing, pp.191-211 |
| 10 | Industrial Marketing Management and Market Analysis. | Sezer Korkmaz vd., Marketing, pp.273-290 |
| 11 | Marketing Mix Analysis and Management: Product and Price. | Mehmet Oluç, Basic Marketing Concepts,pp.129-283 |
| 12 | Marketing Mix Analysis and Management: Distribution and Promotion. | Mehmet Oluç, Basic Marketing Concepts,pp.289-757 |
| 13 | Innovation and New Product Development. | Sezer Korkmaz vd., Marketing, pp.369-390 |
| 14 | Marketing Ethics | Sezer Korkmaz vd., Marketing, pp.563-586 |