RSI2022 / Customer Relations Management

GENERAL INFORMATION ABOUT THE COURSE

  
Course Code Semester   Course Type   Course Level   Course Language
     
  
Course Title Theoretical Practical ECTS
Turkish Name of the Course
Course Coordinator E Mail
Assistant Staff of the Course E Mail
Course Objective
Brief Content of the Course
Prerequisites

Course Objectives
 
Course Objectives 
1Knowing the theoretical and conceptual structure of customer relationship management and the responsibilities of customer relationship management.
2To know the application stages of customer relationship management and basic principles of information sharing.
3To comprehend the place and importance of the customer in customer relations management.
4To know the elements and implementation stages of customer relationship management.
5To know the roles and responsibilities of top managers in the implementation of customer relationship management.
6To understand the importance of customer satisfaction, loyal customer, customer value.
 
Course Category
Course Category Percentage
Basic Vocational Courses
Expertise /Field Courses