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ULUKISLA VOCATIONAL SCHOOL / DEPARTMENT OF TRANSPORT SERVICES / RSI2023 / MARKETING
LEARNING RESOURCES (BOOKS AND OTHER MATERIALS)
1
Mehmet Oluç (2006), Basic Marketing Concepts, Beta Basım, İstanbul.
2
Sezer Korkmaz vd. (2009), Marketing Concepts-Principles- Decisons,Siyasal Kitabevi, Ankara.
3
Peter Doyle (2003), Value-Based Marketing, Çev.Gülfidan Barış, MediaCat, Ankara.
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