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SHU2041 / AIRLINE MARKETING
GENERAL INFORMATION ABOUT THE COURSE
Course Code
Semester
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Course Title
Theoretical
Practical
ECTS
Turkish Name of the Course
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Course Objective
To be able to explain the airline market and its characteristics within the framework of the marketing mix.
Brief Content of the Course
Marketing Concept and Function, Characteristics of Marketing, Structure and Characteristics of the Airline Industry, marketing environment, Characteristics of Airline Marketing, Marketing Strategies, Airline marketing mix elements.
Prerequisites
None
Course Objectives
Course Objectives
1
Havayolu pazarını ve pazarın özelliklerini açıklayabilmek.
2
Explain the elements of airline marketing mix
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Course Category
Course Category
Percentage
Basic Vocational Courses
Social Sciences