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TMT4007 / BRAND MANAGEMENT AND MARKETING
GENERAL INFORMATION ABOUT THE COURSE
Course Code
Semester
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Course Title
Theoretical
Practical
ECTS
Turkish Name of the Course
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Course Objective
The aim of this course is to improve the knowledge and skills of students in the management of marketing activities in businesses in the fashion industry, and to learn the facts about brand creation strategies.
Brief Content of the Course
Brand definition, types, functions, fashion and brand relationship, the place and importance of branding in fashion, brand registration, strategic brand management process planning, brand equity elements and creating equity, brand creation strategies, brand positioning, brand communication, push and pull strategies, branding visual and audio elements, fashion brands, marketing and its basic concepts, marketing principles, the relationship between fashion concept and marketing, the importance of the brand in terms of marketing, marketing mix and functions, preparation of differentiation marketing program, product pricing and distribution channels in fashion marketing, strategic marketing and promotion activity , fashion marketing process.
Prerequisites
No
Course Objectives
Course Objectives
1
Developing knowledge and skills related to the management of marketing activities in businesses in the fashion industry
2
Learning information about brand creation strategies
3
Ability to analyze strategic marketing processes and brand positioning in the fashion industry
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Course Category
Course Category
Percentage
Basic Vocational Courses
Expertise /Field Courses