| 1 | Marketing research topics recognition |
| 2 | Elimination of the deficiencies in the field of marketing research information |
| 3 | To teach definition of marketing research, environment, types, and process. |
| 4 | Provide the ability to access the primary identifier resources, secondary sources, primary qualitative sources. |
| 5 | Understand the regulation and administration of a questionnaire survey form. |
| 6 | To help to student become aware of sampling and sampling methods |
| 7 | To inform to students on the hypothesis testing and applications. |