Strengths

1. Adequate coordination between units

2. Students can express their opinions easily

3. The faculty members and staff are at the expected level in terms of quality and constantly renew themselves

4. The faculty located on campus is in constant communication with different disciplines

5. Tracking of world literature through access to electronic databases

6. Since it is an interdisciplinary department, the high points of intersection with different fields

Dynamic structure of Chapter 7

8. The existence of central automation system and high service quality

Weaknesses

1. Not having sufficient technical equipment (computer lab, projection, studio…)

2. Adequate number of teaching staff not yet employed

3. Insufficient publicity in local, national and international areas

4. The absence of units to contact the sector

5. Lack of a continuous communication system to connect graduate students to the university

Opportunities

1. Being an interdisciplinary field, graduate students can be employed in a wide range of fields.

2. Being close to Cappadocia, a touristic region, it is an alternative to public relations and promotional practices.

3. Adequate accommodation facilities for students

4. Student oriented education approach

5. Easy transportation in Niğde

6. Niğde being close to big cities such as Ankara, Adana, Kayseri and Konya

threats

1. The presence of the Public Relations and Publicity and Communication Sciences departments at the Faculty of Communication at universities in nearby cities

2. Niğde's artistic and scientific activities are not the center of attraction

3. Insufficient socio-cultural activities in big cities in Niğde

4. Discontinuity and inadequacy of communication with external stakeholders

5. Cinema, theater, etc. where students will spend time in the campus. lack of places