| 1 | Sports Industry and Sports Marketing | 1, 2, 3 |
| 2 | Sports Sponsorship | 1, 2, 3 |
| 3 | Marketing Communication and Sponsorship | 1, 2, 3 |
| 4 | Sponsorship Management | 1, 2, 3 |
| 5 | Sports Sponsorship Budget and Pricing | 1, 2 |
| 6 | Sports Sponsorship Announcement | 1, 2 |
| 7 | Sponsorship Effectiveness Value and Measurement | 1, 2 |
| 8 | An overview | 1, 2, 3 |
| 9 | Sneaky Marketing | 1, 2 |
| 10 | Sports Sponsorship Agreements | 1, 2 |
| 11 | Marketing the Sponsorship Package | 1, 2 |
| 12 | Sports Sponsorship and Image Transfer | 3 |
| 13 | Sponsorship and Related Areas | 1, 2 |
| 14 | An overview | 1, 2, 3 |
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