| 1 | Ennis, S. (2020). Sports marketing: A global approach to theory and practice. Springer Nature. |
| 2 | Argan, M., & Katırcı, H. (2002). Spor pazarlaması. Nobel. |
| 3 | DeGaris, L. (2015). Sports marketing: a practical approach. Routledge. |
| 4 | Shank, M. D., & Lyberger, M. R. (2014). Sports marketing: A strategic perspective. Routledge. |