SWOT Analysis 

Strengths

1. Young academic staff

2. Few number of domestic universities with departments pertaining to this field

3. Our country’s advantageous positions for logistic activities

4. Employment opportunities for graduates in both public and private sector

5. Facilities for monitoring world literature with the help of electronic database access

6. A department that provides employment opportunities in a rapidly developing sector in Turkey and the World

7. The internship is compulsory

8. Optional English preparatory classses

Weaknesses

1. Inability to host symposiums

2. Few number of lecturers

3. Absence of graduate degree programs

4. Insufficient cooperation with the public and private institutions

5. Few number of published course textbooks in the field

Opportunities

1. Powerful in-department collaboration and communication

2. Opportunity of utilizing the lecturers from other departments of the Faculty

3. Good social communication with other departments and reputation

4. Various and abundant employment opportunities for graduates

5. Accessibility of lecturers and research assistants

6. Proficiency of lecturers with self-esteem and knowledge

7. A salutary and excellent student-lecturer communication

8. Sensitivity of administration toward the students’ demands

9. Capacity of knowledge available to companies for educational and consulting purposes

10. Easier transportation facilities in Niğde

11. Geographical proximity of Niğde to other nearby cities such as Ankara, Konya, Kayseri and Adana

Threats

1. Inability to host national/international conferences and symposiums

2. Absence of new lecturers

3. Ongoing “small town university” image

4. Few number of in-campus student-oriented businesses

5. Lack of local, national and international publicity