| 1 | Endüstriyel Pazarlamaya Giriş | Hutt, Michael D. Ve Speh Thomas W., 2004, Business Marketing Management: A Strategic View of Industrial and Organizational Markets , Thomson/ South-Western. |
| 2 | Tüketici ve Endüstriyel Pazarlama | Hutt, Michael D. Ve Speh Thomas W., 2004, Business Marketing Management: A Strategic View of Industrial and Organizational Markets , Thomson/ South-Western. |
| 3 | Örgütsel Pazarlama Bölümlendirme ve Konumlandırma | Hutt, Michael D. Ve Speh Thomas W., 2004, Business Marketing Management: A Strategic View of Industrial and Organizational Markets , Thomson/ South-Western. |
| 4 | Yeni Ürün Geliştirme ve Yönetimi | Hutt, Michael D. Ve Speh Thomas W., 2004, Business Marketing Management: A Strategic View of Industrial and Organizational Markets , Thomson/ South-Western. |
| 5 | Endüstriyel Pazarlamanın Fiyatlandırılması | Hutt, Michael D. Ve Speh Thomas W., 2004, Business Marketing Management: A Strategic View of Industrial and Organizational Markets , Thomson/ South-Western. |
| 6 | Endüstriyel Pazarlama Dağıtım Kanalları | Hutt, Michael D. Ve Speh Thomas W., 2004, Business Marketing Management: A Strategic View of Industrial and Organizational Markets , Thomson/ South-Western. |
| 7 | Personel Satışı ve Yönetimi | Hutt, Michael D. Ve Speh Thomas W., 2004, Business Marketing Management: A Strategic View of Industrial and Organizational Markets , Thomson/ South-Western. |
| 8 | Ara sınav | |
| 9 | Reklam ve Satış Promosyonu, Endüstriyel Pazarlar için Müşteri İlişkileri Yönetimi Stratejileri | Hutt, Michael D. Ve Speh Thomas W., 2004, Business Marketing Management: A Strategic View of Industrial and Organizational Markets , Thomson/ South-Western. |
| 10 | Endüstriyel Pazarlama Stratejileri ve Performans | Hutt, Michael D. Ve Speh Thomas W., 2004, Business Marketing Management: A Strategic View of Industrial and Organizational Markets , Thomson/ South-Western. |
| 11 | Ticari Pazarlar için E-Ticaret Stratejileri | Hutt, Michael D. Ve Speh Thomas W., 2004, Business Marketing Management: A Strategic View of Industrial and Organizational Markets , Thomson/ South-Western. |
| 12 | Vaka Çalışmaları 1 | |
| 13 | Vaka Çalışmaları 2 | |
| 14 | Vaka Çalışmaları 3 | |