URT7118 / TÜKETİM KÜLTÜRÜ VE DEĞERLER
 
ÖĞRENME KAYNAKLARI (KİTAP VE DİĞER MATERYALLER) 
1KOÇ, Erdoğan (2013), Tüketici Davranışları ve Pazarlama Stratejileri, 5. Baskı, Seçkin Yayıncılık, Ankara.
2BANERJEE, Saikat (2008), “Dimensions of Indian culture, core cultural values and marketing implications An analysis”, Cross Cultural Management: An International Journal Vol. 15 No. 4, pp. 367-378.
3KIM, Jai-Ok, Sandra, Forsythe, Qingliang,Gu ve Sook, Jae Moon (2002), “Cross-cultural consumer values, needs and purchase behavior”, Journal of Consumer Marketing, Vol.19, No.6, pp.481-502.
4JAMAL, Ahmad (2003), “Marketing in a multicultural world The interplay of marketing, ethnicity and consumption”, European Journal of Marketing, Vol. 37 No. 11/12, pp. 1599-1620.