URT7118 / TÜKETİM KÜLTÜRÜ VE DEĞERLER

Kaynaklar

 
KAYNAK KİTAPLAR 
1KOÇ, Erdoğan (2013), Tüketici Davranışları ve Pazarlama Stratejileri, 5. Baskı, Seçkin Yayıncılık, Ankara.
2BANERJEE, Saikat (2008), “Dimensions of Indian culture, core cultural values and marketing implications An analysis”, Cross Cultural Management: An International Journal Vol. 15 No. 4, pp. 367-378.
3KIM, Jai-Ok, Sandra, Forsythe, Qingliang,Gu ve Sook, Jae Moon (2002), “Cross-cultural consumer values, needs and purchase behavior”, Journal of Consumer Marketing, Vol.19, No.6, pp.481-502.
4JAMAL, Ahmad (2003), “Marketing in a multicultural world The interplay of marketing, ethnicity and consumption”, European Journal of Marketing, Vol. 37 No. 11/12, pp. 1599-1620.



 
DİĞER KAYNAKLAR 
1http://www.nigde.edu.tr/kutuphanedb/abone