Niğde Ömer Halisdemir Üniversitesi Logo T.C. NIGDE UNIVERSITY
FACULTY OF COMMUNICATION - PUBLIC RELATIONS AND ADVERTISING
COURSE DESCRIPTION
PRE. COURSES
Ders Tipi Ders Teorik Pratik AKTS
Preparation HIR0000 ENGLISH (PREP CLASS) 0 0 0
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1. SEMESTER COURSES
Ders Tipi Ders Teorik Pratik AKTS
Compulsory ATA1015 ATATURK PRINCIPLES AND THE HISTORY OF REVOLUTION I 2 0 2
Atatürk İlkeleri ve İnkılâp Tarihi Dersinin Amacı İnkılap ve İnkılapla Alakalı Kavramlar Osmanlı Devletinin Yıkılışı XIX. Yüzyılda Osmanlı Devletinde Yenilik Hareketleri Osmanlı Devletinin Son Döneminde Devleti Kurtarmaya Yönelik Fikir Akımları XX. Yüzyıl Başlarında Osmanlı Devletinin Durumu Mondros Ateşkes Antlaşması Sonrası Memleketin Durumu Milli Mücadeleye Hazırlık Dönemi Büyük Millet Meclisinin Açılması ve Çalışmaları Büyük Millet Meclisinin Açılışından Sonraki Siyasi ve Askeri Gelişmeler Lozan Barış Antlaşması, Önemi ve Sonuçları
Compulsory ENF1021 BASIC COMPUTER 2 2 3
Bilgisayara Giriş ve Donanım, İşletim Sistemleri ve Uygulama Yazılımları, Windows İşletim Sistemi, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, İnternet Kullanımı, Bilişim Teknolojileri
Compulsory HIR1001 GENERAL ECONOMICS 2 0 3
Students will be informed about from the importance of the production and consumption in everyday life to the basic concepts of economics such as resources, supply, demand, production, consumption, profit, cost, inflation, deflation, national income, gross domestic product.
Compulsory HIR1003 INTRODUCTION TO COMMUNICATION 3 0 5
Main aim of this course is to introduce interpersonal communication with referance to the approaches to communication sciences, communication theories and basic consepts of communication process such as sources, message, channel, medium, receiver, feedback, noise.
Compulsory HIR1005 BIHAVIORAL SCIENCES 3 0 4
Focuses on issues that will provide perspective on causes and processes of emergence of human pehavior such as models of individual behavior, theories of personality, learning, motivation, notion of group, intra-group and inter-group behavior.
Compulsory HIR1007 FINE ARTS I 2 1 6
In this course, students will be encouraged to gain intellectual and artistic point of wiev about their educational field and improve their creative perspectives by itroduce them basic concepts, historical development and theories of art, various art mevements and ideals.
Compulsory HIR1009 FUNDAMENTAL LAW 2 0 2
Students are informed of legal area by give them general information about some topics like law, legal sanctions, sources of law, branches of law, rights, acquistion and loss of rights, rules regulate the use of rights, naturel and legal person, legal relationship, legal transactions, legal events, social and legal rules.
Compulsory TDL1011 TURKISH LANGUAGE I 2 0 2
Dil ve Diller: Dil Millet İlişkisi, Dil Kültür İlişkisi Yeryüzündeki Diller ve Türk Dilinin Dünya Dilleri arasındaki Yeri; Kaynakları bakımından Dil AileleriTürk Yazı Dilinin tarihi gelişimi; Eski Türkçe, Orta Türkçe, Divanü Lügat-it Türk, Atabetü'l- Hakayık, Harezm Türkçesi, Eski Türkiye Türkçesi (Eski Anadolu Türkçesi) ; Yeni Türkçe Dönemi, Modern Türkçe Dönemi, Batı, Güney Batı Türkçesi) , Türkiye Türkçesi, Doğu ( Kuzey ) Doğu Türkçesi) , KaratayTürkçesi, Ses Bilgisi (FONETİK) , Ses ve sesin oluşumu, büyük ve küçük ünlü uyumu, Türkçedeki başlıca ses olayları; Türkçe'nin ses özellikleri, Türkçe'nin hece yapısı, cümle vurgusu. Şekil Bilgisi (MORFOLOJİ- BİÇİM BİLGİSİ) , şekil bakımından kelimeler, kökler, gövdeler, ekler (yapım ekleri, çekim ekleri) , anlatım ve vazifeleri bakımından kelimeler; isimler, sıfatlar, zamirler, fiiller, fiil çekimi, şekil ve zaman ekleri, fiilimsiler, edatlar, fiilden türeyenler ve isimden türeyenler, anlam bilimi; kelimede anlam, kelimenin anlam çerçevesi
Compulsory YDL1013 FOREIGN LANGUAGE I 3 0 3
Öğrencilerin, somut ihtiyaçları dile getiren günlük hayatta sık kullanılan ifadeleri ve basit cümleleri anlayabilmeleri ve bunlarla kendilerini ifade edebilmeleri, kendilerini ve başkalarını tanıtabilmeleri, başka insanların kişisel bilgilerine yönelik sorular sorabilmeleri ve bu tür sorulara yanıt verebilmeleri için gerekli temel konuları ( verb to be, Simple Present, can, can't, a/an, some, any, object pronouns, there is / are, have got, past of to be, Simple Past, etc.) içermektedir.
2. SEMESTER COURSES
Ders Tipi Ders Teorik Pratik AKTS
Compulsory ATA1016 ATATÜRK PRINCIPLES AND THE HISTORY OF REVOLUTION II 2 0 2
Türk İnkılâp Hareketleri, Atatürk Dönemi Türk Dış Politikası, Türk İnkılâbının Temel İlkeleri (Atatürk İlkeleri), Bütünleyici İlkeler, Atatürk’ün Hastalığı ve Ölümü, İsmet İnönü’nün Cumhurbaşkanı Seçilmesi ve İsmet İnönü Dönemi (1938–1950), II. Dünya Savaşı, Demokrat Parti İktidarı ve Adnan Menderes Dönemi (1950–1960), Askeri Darbeler ve Türkiye Cumhuriyeti (1960–1980), 12 Eylül 1980 Darbesi ve Sonrasında Türkiye
Compulsory HIR1002 INTRODUCE TO PUBLIC RELATIONS 2 1 5
Issues such as definition, content and historical development of the public relation, theories of public relations, principle interests of public relations, relationship of public relations with other fields, proactive and reactive public relations, tools and methods of public relations are handled.
Compulsory HIR1004 INTRODUCTION TO ADVERTISING 2 1 5
Issues such as Concept, definition and content of advertising, the process of historical development, functions of edvertising, types of advertising, social and economic outlook in advertising, advertising and media, planning, implermentation and evaluation of advertising process are adressed.
Compulsory HIR1006 SOCIOLOGY 2 0 2
Topics like elements of sociological thinking, the basic principles of sociology, sociological concepts such as group, social roles, social structure, theories of sociology, basic social institution and social relationships are emhasized in this course.
Compulsory HIR1008 BUSINESS ADMINISTRATION 3 0 5
Basic concepts, objectives and environmental relations of the business, classification of businesses, establishment studies of businesses, size and growth patterns, capacity, cost, profit concepts, efficiency and business functions Business idea development process Conducting Investment Feasibility Business environment relations Demand forecasting Enterprise's establishment location Enterprises according to legal structures Capacity Cost Income and expense concept Workplace layout and production planning Business setup Operations Opening
Compulsory HIR1010 HISTORY OF POLITICAL THOUGHT 2 0 4
The course will mainly focus on the development of the history of Western Political Thought. For this reason, theoretical discussions will be taught through the views and works of political thinkers.
Compulsory HIR1012 WRITTEN AND ORAL LECTURE 1 1 2
Information on the reasons why the language is used and how it can be used successfully, types of oral and written lecture
Compulsory TDL1012 TURKISH LANGUAGE II 2 0 2
Kelime grupları, kelimelerin gerçek, yan ve mecaz anlamları, Deyimler, ikilemeler, terimler, dil yanlışları, Türkçenin cümle yapısı, cümle öğeleri, cümle çözümlemeleri, roman, makale, deneme, şiir gibi yazılı anlatım türleri, sunum, rapor ve tutanak örnekleri, dilekçe, iş mektubu ve Özgeçmiş (CV) yazma, karşılıklı konuşma ve tartışma gibi anlatım türleri
Compulsory YDL1014 FOREIGN LANGUAGE II 3 0 3
Öğrencilerin, güncel hayatla ilgili cümleleri ve sıkça kullanılan ifadeleri anlayabilmeleri (kendileri, aileleri, iş ve yakın çevreleri, alışveriş vb. ile ilgili bilgileri), gerekli durumlarda anlaşılır ve bildik konuların doğrudan aktarımını yapabilmeleri, temel seviyedeki anlatımlarla kendilerini, eğitimlerini, yakın çevrelerini ve doğrudan ihtiyaca yönelik durumlarını anlatabilmeleri için Yabancı Dil I dersini temel alan ve devamı olan konuları (Present Continuous, adverbs of manner, comparison of adjectives, superlative adjectives, prefer + noun/-ing form, will, Present Perfect, have to/ don’t have to, wh- questions, be going to for intentions and plans, infinitive of purpose, verbs + infinitive/-ing form etc.) içermektedir.
3. SEMESTER COURSES
Ders Tipi Ders Teorik Pratik AKTS
Compulsory HIR2001 INTERPERSONAL COMMUNICATION 2 1 5
Definition, aims, items of the interpersonal communication, different aproaches on this subject, models of interpersonal communication, how to make an effective interpersonal communication, those are can be listed as subject will be adressed.
Compulsory HIR2003 RESEARCH METHODS 2 1 4
In the light of the information on concepts and techniques used in scientific researchs, types and stages of scientific research etc. Students will gain ability of data collection and interpretation through examination of examples of scientific researchs.
Compulsory HIR2005 GRAPHIC DESIGN I 1 2 6
In addition to theoretical knowledge about concept and historical development of graphic design, movements of graphic art, basic principles and guidelines of graphic design, Student will be given some practical information on logo, logotype, layout, sign emblem and other typographic design application and how to use computer programes for graphic design like PhoShop, FreeHand, Illustrator, InDesign.
Compulsory HIR2007 ADVERTISING PHOTOGRAPHY 1 2 6
Advertising-oriented photographic studies are carried out in this course. The aim of this course is İntroduce the machinary and equipment used in studio, teching the light (directions, species) and composition, digital image processing and shooting techniques and preparing project briefs.
Compulsory HIR2009 CONTACT RULES 3 0 4
The content of this course is covers some topics such as mass, mass communication, mass society, mass culture, mainstream mass communication theories, cultural studies, audience research and theories on the effects of the mass media. In the light of this theoretical knowledge, students can analyze the content of media and gain a critical perspective.
Compulsory HIR2011 CONSUMER BEHAVIOR 3 0 5
Basic subjects of this course are concept of the consumer behavior and importance for institutions, characteristics of consumer behavior, factors affecting consumer behavior, consumers' buying decision process, post-purchase consumer behavior.
4. SEMESTER COURSES
Ders Tipi Ders Teorik Pratik AKTS
Compulsory HIR2002 CORPORATE COMMUNICATIONS 2 1 4
Topics such as classification of corporate communication, istitutions’ communication forms, functions, elements, considerations for corporate communication, audiences in the corporate coomunication, corporate communication applications, corporate identity, the relationship between corporate identity and image, internal communication, lobbying, problem management, social responsibility, activity management are constitute the content of this course.
Compulsory HIR2004 COMMUNICATION RESEARCHES 2 1 6
Research methods and techniques specific to the field of communication, content analysis, discourse analysis
Compulsory HIR2006 ADVERTISING COPYWRITING 1 2 6
Structural properties and rules of adtertising texts, relationship between form and meaning, advertising media and their characteristics, content and stylistic rules for different mediums, analysis of sample applications and practical applications are presented in this course.
Compulsory HIR2008 GRAPHIC DESIGN II 1 2 6
In order to develop the skills of graphic design, studio projects, logotype, emblem and the other typocraphic design practices are tought
Compulsory HIR2010 MARKETING COMMUNICATIONS 3 0 4
The concept of marketing communication, goals, strategies, characteristics, components of th
Compulsory HIR2012 PROFESSIONAL FOREIGN LANGUAGE 3 0 4
In order to teach professional terms, give the students ability to listening and reading comprehension and writing skills in a foreign language, applications of reading articles and translation will be made.
5. SEMESTER COURSES
Ders Tipi Ders Teorik Pratik AKTS
Compulsory HIR3001 MEDIA LITERACY 2 1 5
Issues such as Internet as a new media, the use of the Internet as a means of public relations, public relations process in cyberspace, public relations tools used on the Internet, the reasons for preferring the Internet to communicate are discussed in this course.
Compulsory HIR3003 ADVERTISING APPLICATIONS 2 1 5
Compulsory HIR3005 CONTACT LAW AND ETHICS 3 0 5
This course is focused on some issues such as social functions of the mass media, definition of mass media law, freedom of communication, the basic elements of freedom of communication, the law regulating and restricting freedom of communication and their provisions, the press regime, cencorship, redio and television regime, restrictions on radio and television, right of reply and rectification, The Law on the Establishment and Broadcasting of Radio and Television, TRT law, European Convention on Transfrontier Television. On the other hand issues such as concept of social responsibility, levels of social responsibility, concept of ethics, ethical approaches, types of ethical, communication activities and media ethics are also discussed.
Internship HIR3007 INTERNSHIP 0 0 5
This program is intended to students work as short-tearm at public or privite institutions and advertising and public relations agencies in order to implement the courses they are take. This program includes the evaluation of student's internship books, internship reports and workplace reports.
Elective HIR3021 POPULAR CULTURE 3 0 5
Issues such as Enlightenment thinking, modernity, modernization, cultural studies and the basic concept of popular culture, mass culture and mass society, popular culture and related concepts, power, ideology (Althousser, Gramsci, Frankfurt School, Stuart Hall), trends, everyday life and populer culture are discussed in this course.
Elective HIR3023 ORGANIZATIONAL PSYCHOLOGY 3 0 5
The content of this course is include some topics such as historical devolpment of organizational psychology, employees' psychological condition in an organization structure, approaches to employee, the responsibilities of the institution, processes and methods of personnel selection and placement, inhouse training, creation, promotion of the commitment to institution, motivation methods, types of leadership, intra-group and inter-group processes in corporate environments, job satisfaction, employee behavior harmful to the workplace, positive employee attitudes, the establishment of workfamily balance, ways of dealing with stress and conflict in the workplace.
Elective HIR3025 CRISIS COMMUNICATION 2 1 5
Issues such as risk society, crisis,, crisis communication, crisis management, tactics and strategies to be implemented during the crisis and problem management will be discussed.
Elective HIR3027 SOCIAL MEDIA 2 1 5
The content of this course is include some topics such as cyberspace, Internet and social media, social media tools, factors influencing social media communication, strengthening of social media communication.
Elective HIR3029 TOURISM AND PROMOTION 1 1 5
Issues such as functionin of advertisment creation process in national and international advertising, art of producing advertisment, storyboarding, ambient sound, story writing, process of pre-production and post-production, basic editing techniques are handled.
Elective HIR3031 IMAGOLOGY AND BODY LANGUAGE 1 2 5
As an introduction to the subject of the image, the types of image is mentioned. Information about the posture, gestures, facial expressions, use of space, touching objects, language of colors and clothing psychology wich are components of body language are provided. İmportant subjects such as the meanings of posture and gestures, evaluation of the common and differing aspects of international body language, the ways of creating ideal image and reflecting their own world by controlling body language are also intended to teach in this course.
Elective HIR3033 MANAGEMENT PROTOCOL 2 1 5
Concept of protocol, history of protocol, concepts related to protocol, basic protocol rules, the rules governing social life adn working life, legislation related to protocol, institutional and professional protocol, protocol to invitations and meetings, written communication protocol issues are discussed.
Elective HIR3035 WRITING 1 2 5
Subjects such as concept of enterepreneurship, importance and development of enterepreneurship, process of enterepreneurship, characteristics of individual enterepreneurs, business ideas for enterepreneurship, preparing business plan, process of setting up a new business and buying an existing bussines are discussed in this course.
Elective HIR3037 PUBLIC RELATIONS IN THE PUBLIC SECTOR 2 1 5
Students will be directed to participate in artistic, cultural and social activities, thus they will be informed about managing and organizing activities. In addition practical assessment is made by ensuring students take an active role in any event organized by the univercity.
Elective HIR3039 PHILOSOPHY 3 0 5
Basic concept of philosophy, onology, epistemology, philosophy of art, political philosophy, philosophy of law, philosophy of language and ethic, philosophical world views, ideology and various “ism”s and philosophical analysis techniques are discussed in this course.
Elective HIR3041 SPONSORSHIP 1 2 5
This course include subject such as establishing the culture of Sponsorship; basic concepts of sponsorship and modern approaches to sponsorship; sponsorship management, sponsorship pricing,announcement of sponsorship, measurement of the effectiveness of sponsorship and sponsorship agreements; forms and differences of usage of sponsorships in television and cinema
Elective HIR3043 EFFECTIVE COMMUNICATION AND PRESENTATION TECHNIQUES 2 1 5
Elective HIR3045 ADVERTISING PHOTOGRAPHY 1 2 5
Elective HIR3047 3 0 5
Elective USD3051 CURRENT BIOTECHNOLOGY 3 0 5
Elective USD3053 HISTORY OF ART 3 0 5
Elective USD3055 PROFESSIONAL ENGLISH 3 0 5
Elective USD3057 3 0 5
Elective USD3059 WEB DESIGN FOR EVERYONE 2 0 5
Elective USD3061 PROJECT PROCESSES AND MANAGEMENT 2 0 5
Elective USD3067 EFFECTIVE COMMUNICATION AND PRESENTATION TECHNIQUES 2 1 5
Elective USD3069 NEWS ANALYSIS 1 2 5
Elective USD3071 ARABIC RELIGIOUS AND LITERATURE MYTHS 2 0 5
Elective USD3073 METHODS OF MEMORYING THE QURAN 2 0 5
Elective USD3081 REPRODUCTIVE HEALTH FOR YOUTH 2 0 5
Elective USD3083 SELF KNOWLEDGE AND AWARENESS 2 0 5
Elective USD3085 HEALTHY LIFE AND PROTECTION FROM DISEASES 2 0 5
Elective USD3087 SCIENTIFIC PROJECT PREPARATION AND REPORTING 2 0 5
Elective USD3089 2 0 5
Elective USD3091 CRISIS COMMUNICATION 2 1 5
Elective USD3093 3 0 5
6. SEMESTER COURSES
Ders Tipi Ders Teorik Pratik AKTS
Compulsory HIR3002 CAMPAIGN MANAGEMENT 1 2 5
Compulsory HIR3004 MEDIA PLANNING 2 1 5
Ders, medya planlamasının işlevi, medya planlama endüstrisinin, kitle iletişim araçlarının gelişimi, kitle iletişim araçlarının kuvvetli ve zayıf olduğu yönler, durum analizi, rekabet analizi, medya hedefleri, medya stratejileri, hedef kitle tespiti, rating, tiraj gibi medya planlamayla ilgili temel terimler konularından oluşmaktadır.
Compulsory HIR3006 RADIO AND TELEVISION ADVERTISING TECHNIQUES 2 2 5
In this elective course Students are gained ability of createing original advertising ideas, writing scenario and preparing storyboard with the help of theoretical knowledge about differences between radio and television advertising, processes of creative strategy, production style, techniques and formats, phases of planning and implementation.
Internship HIR3008 WORK 0 0 5
This program is intended to students work as short-tearm at public or privite institutions and advertising and public relations agencies in order to implement the courses they are take. This program includes the evaluation of student's internship books, internship reports and workplace reports.
Elective HIR3018 PUBLIC RELATIONS AND ADVERTISEMENT AGENCIES MANAGEMENT 2 1 5
Public Relations Agencies, Organizational Structure and Functioning at Public Relations Agencies, Creative Process at Public Relations Agencies, Target Audience in Public Relations Agencies, Advertisement Agencies, Organizational Structure and Functioning at Advertisement Agencies, Creative Process at Advertisement Agencies, Target Audience in Advertisement Agencies...
Elective HIR3020 PROJECT PREPARATION 1 2 5
The basic information about preparation research project for the European Union and Development Agency Grant Programs are given in this course.
Elective HIR3022 ENTREPRENEURSHIP 4 0 5
Subjects such as concept of enterepreneurship, importance and development of enterepreneurship, process of enterepreneurship, characteristics of individual enterepreneurs, business ideas for enterepreneurship, preparing business plan, process of setting up a new business and buying an existing bussines are discussed in this course.
Elective HIR3024 PUBLIC RELATIONS IN THE VIRTUAL ENVIRONMENT 2 1 5
Elective HIR3026 CULTURAL CONTACT 3 0 5
This course is on understanding of how the cultures are differ, how the interaction and meaning transition are take place between people from a different culture, perception and explanation of stranger and observance of cultural differences in communication. After the introduction to the intercultural communication, topics such as communication systems theory, time, space, culturel content, orientation theory, human -nature relationship, time orientation, activity orientation, theory of cultural dimensions, individualism, collectivism, power range, masculinity, uncertainty avoidance, popular culture will covered.
Elective HIR3028 CURRENT ECONOMIC ISSUES 3 0 5
Elective HIR3030 THEORIES OF PERSUASION 3 0 5
Course that begin with definition of the concept of persuasion is covers subjects such as stages of the process of persuasion, communication models in the process of persuasion, persuasion methods, personal acceptance process, relations between the concepts of effect, action and behavior and valueexpectancy theories.
Elective HIR3032 LOBBYING 2 1 5
Elective HIR3034 SOCIAL RESPONSIBILITY 3 0 5
Subject such as historical development of the concept of social resposibility, how the institutions are see the concept of social responsibility, how the social resposibility activities are changed in national and international level are handled. On the other hand stages of corporate social responsibility and the project planning process, tasks of supervisors of public relations in this process are discussed in detail and corporate representatives performs work of corporate social responsibility are invited to this course.
Elective HIR3036 RHETORIC 1 2 5
Topics such as the emergence and meaning of the tearm of rhetoric and famous orators the methods of speaking well and effectively are handled and public speaking student's own prepared will be performed by the students in front of the class.
Elective HIR3038 EVENT MANAGEMENT 1 2 5
The content of this course is covers subjects such as characteristics and structural functioning of public institutions, communication forms within the bureaucratic structure of the state, characteristics and content of targets in public institutions and communication targets.
Elective HIR3040 SOCIOLOGY OF COMMUNICATION 3 0 5
Elective USD3050 RECENT DEVELOPMENTS IN PHYSICS 3 0 5
Elective USD3052 CIVILIZATION HISTORY 3 0 5
Elective USD3054 DECISION MAKING TECHNIQUES 3 0 5
Elective USD3056 CURRENT ISSUES IN FINANCE 3 0 5
Elective USD3060 NATURAL DISASTERS 2 0 5
Elective USD3062 NEW COMMUNICATION TECHNOLOGIES 3 0 5
Elective USD3066 SAIR AND ITS RESOURCES 2 0 5
Elective USD3068 MAIN SUBJECTS OF THE QUR'AN 2 0 5
Elective USD3070 CLOTHING HISTORY 2 0 5
Elective USD3080 CURRENT AND POPULAR MUSIC 2 0 5
7. SEMESTER COURSES
Ders Tipi Ders Teorik Pratik AKTS
Compulsory HIR4000 GRADUTION THESIS 0 2 5
Students finish their original thesis studies started according to the scientific research methods in previous semester and advocates in front of the jury.
Compulsory HIR4003 POLITICAL COMMUNICATION 2 1 5
As a content of the course: The Basic Concepts of Political Communication, Process of Political Communication, Relationship of Political Communications with Other Areas, Types of Political Communication, Tools and Methods of Political Communications, Political Campaign...
Elective HIR4021 LAW OF INTELLECTUAL AND ARTISTIC WORKS 2 0 5
The content of this course covers some issues such as the concept of work in the Law of intellectual and artistic works, ownership of works, financial and moral rights granted to the ownership of work and protection methods in case of violation and subject to contract of these rights, cencepts of patent, utility model, industrial design,brands and geographical indications. In this context, the comparison will be made between the Turkish and International law.
Elective HIR4023 MYTHOLOGY 2 0 5
Practice of the use of the religious imagery as an art production is as old as mankind, so identification of these religious and / or mythological imagery in the work of art is also very important for the contemporary visual arts. Content of this course include some issues like term of mythology, connections with each other of the world mitologies, impact of this on the Classical Greek Mythology, symbols and stories of mythological and religious identities and events in the works of art.
Elective HIR4025 SEMIOTICS 2 0 5
In the light of th Saussure's theory, the terms of sign, signifier, signified, icon, image, symbol, text, denotation and connotation are handled, the meanings of expressions are examined by considering the relationship between signifier and signified and semiotic analyzis are performed in this course wich has an extremely important role in the field of communication and visual arts.
Elective HIR4027 GLOBALIZATION AND POSTMODERNITY 2 0 5
After conperatively explanation of the concepts of modernism and postmodernism, students will learn the how the society are effected by the postmodern global changes. The course covers the following main topics; postmodernity as a stage of capitalism, local events against a large-scale universal or global concepts, global inequalities, feminism, ethnicity, class, economic and social roles of multinational companies, fashion, consumption and everyday life, globalization and power of media products, local and international non-governmental organizations.
Elective HIR4029 BRAND MANAGEMENT 2 0 5
The course covers the following main topics; brand and branding, the importance of branding and brand position in terms of consumer behavior, preparation of brands' road maps, present situation of brands and how brands should be managed.
Elective HIR4031 WEB DESIGN 1 2 5
The content of this course is include concepts and terminologies such as Internet, basic concept of web and design, browsers, domain names, hosting, ftp, updateing, web standards, phase of the preliminary design, the determination of the target audience, design planning of web pages, creating flowcharts, interface design, determining techniques to be used, preparing sketches. On the other hand this course gives some technical skills for example; multi-media content, graphic design, lash logic, banners, animations, graphics and adobe image ready and processing basic tags, formatting, tables, lists, forms, images.
Elective HIR4033 NEWS PRESENTATION TECHNIQUES 1 1 5
Students will learn about news presentation techniques on radio and television, after the explaining of issues such as news items and components, news evaluation criteria, characteristics of news texts, the differences between radio and television news, elements of television news. On the other hand topics such as the importance of anchor in tearms of news presentation, the characteristics of a sucsessful anchor, what is the role of KJ operators in news presentation, live and tape brodcasting, effective presentation techniques and news analysis are also included.
Elective HIR4035 HUMAN RESOURCE MANAGEMENT 1 1 5
The content of this course is include some topics such as human research management, basic concept of human research, the development of the human research management, choosing and planning of the human research, strategies of training and development the human research, performance evaluation, regulation of labor relations and analysis of sample applications.
Elective HIR4039 CINEMA ADVERTISING 1 1 5
The impact leves of advertisements play before the movies is higher because the cinema halls are places that people are going willingly to watch a ceration movie. Topics such as the characteristics target audiences and strategies of advertizements plays before the movie, subliminal messages, product placement are handled broadly.
Elective HIR4041 LABOUR AND SOCIAL SECURITY LAW 2 0 5
qualifications, emergence, and development in the World and Turkey of the labour and social security law, basic principles, ideas and legal arrangements guiding labor and social security law, basic concept of the labor and social security law, rights, compulsory social security institutions and their contexts in Turkey are the main topics of this course.
Elective HIR4043 SOCIAL MOVEMENTS AND MEDIA 2 0 5
Historical development and change of the concept of public space, transformation of representative public opinion, new social movements from the 1970s to the present, alternative societies, 1980s and public sphere, civil society debates, opposing public and public spheres, democratization of the public sphere, today's public spaces and civil society definitions the concept of social movements and social movements theory, social movements and politics, social movements and democracy, civil disobedience movements, reflected in Turkey's media, the civil disobedience movement, issues such as the new social movements and their internet relationship in the information age constitute the content of this course.
Elective HIR4045 DIGITAL INFORMATION SOURCES 3 0 5
Research methods and techniques for digital resources, digital tools, big data, data mining, technological innovations
Elective HIR4047 CREATIVE DRAMA IN COMMUNICATION 2 1 5
Elective USD4053 HISTORY OF SCIENCE 3 0 5
Elective USD4055 CURRENT ISSUES IN BUSINESS 3 0 5
Elective USD4057 CURRENT ISSUES IN FINANCE 3 0 5
Elective USD4059 ROBOTIC CODING 2 0 5
Elective USD4061 CLIMATE CHANGE AND ITS IMPACTS 2 0 5
Elective USD4063 INTERPERSONAL COMMUNICATION 2 1 5
Elective USD4067 ISLAM, HUMAN RIGHTS AND DEMOCRACY 2 0 5
Elective USD4069 TODAY'S WORD PROBLEMS 2 0 5
Elective USD4071 HISTORY OF JEWELERY ART 2 0 5
Elective USD4073 EXPERIMENTAL ART 2 0 5
Elective USD4081 HEALTH TOURISM 3 0 5
Elective USD4083 HOME ACCIDENTS PREVENTION AND SAFETY IN CHILDREN 2 0 5
Elective USD4085 CINEMA AND ART 3 0 5
8. SEMESTER COURSES
Ders Tipi Ders Teorik Pratik AKTS
Compulsory HIR4002 DICTION 1 2 5
Elective HIR4016 CUSTOMER RELATIONS MANAGEMENT 2 1 5
Elective HIR4018 1 2 5
Elective HIR4020 INTERNATIONAL PUBLIC RELATIONS 2 1 5
The effective ways of contact with foreign countries of a state and the ways of multinational companies to perform public relations practices in a multicultural target audience will be examined from the international relation and ınternational public relations dicipline's perspective.
Elective HIR4022 IMAGE MANAGEMENT 3 0 5
Elective HIR4024 GRAPHICS AND ANIMATION 1 3 5
Flash program and animation applications are performed to moving image design.
Elective HIR4026 INTEGRATED MARKETING COMMUNICATIONS 2 1 5
Subject such as marketing communication, ıntegrated marketing communication, applications of integrated marketing communiction in the world, personel marketing, advertising, public relations, promotion, sponsorship, social responsibility, CRM and ıntegrated marketing communication activities in Turkey are covered.
Elective HIR4028 ADVERTISING SCENARIO 1 2 5
Basic development of Turkey's economy, Turkey's economic policy, sectoral development and construction, determination of Turkey's place in the world economy, developments in external trade and capital movements, Turkey's economy in the financial liberalization process, results of this liberalization and the other current economic issues in the World and in Turkey and are discussed in this course.
Elective HIR4030 POLITICAL COMMUNICATION 3 0 5
As a content of the course: The Basic Concepts of Political Communication, Process of Political Communication, Relationship of Political Communications with Other Areas, Types of Political Communication, Tools and Methods of Political Communications, Political Campaign...
Elective HIR4032 SOCIAL POLICY 3 0 5
decisions taken by state to create a society at the level of contemporary civilization, how the society adopted this social policy, country and sector basis working conditions and the same issues are discussed in this course.
Elective HIR4034 NEW COMMUNICATION TECHNOLOGIES 3 0 5
The content of this course is include some issues such as relationsship between communication and technology, new media and it's properties, alternative media and communication technologies, bluetooth, GPRS, LAN, WLAN, WAP etc, television broadcasting technologies, satellite technology, video conferencing systems, distance learning, digital publishing and products, CD, VCD, DAT, MD, DVD, information technology in Blue-ray education, holographic (three-dimensional image techniques) communication and nano-technology, communications and future technologies, these technologies effect on social structure.
Elective HIR4036 ENVIRONMENT AND POLICIES 2 1 5
Aim of this course is discuss the todays important and controversial issues related to international relations, Culltural, environmental, political, social, ethnic and economic issues are examined in the context of an international system in constant change. The causes and the effects in our lives of a new reality in international relations we faced are also examined.
Elective HIR4038 TURKISH ECONOMY 3 0 5
Definition and scope of Turkey's economy, 1923-1960 period in Turkey's economy, economical development and production structure, savings, the internal terms of trade and taxation, issue of employment, developments in external trade, production, productivity, connections between sectors, finance, external trade, developments after 1995, basic economic problems and their solutions are the main topics of this course.
Elective HIR4040 EVERYDAY LIFE AND MEDIA 2 0 5
Elective HIR4042 CHILDREN AND MEDIA 3 0 5
This course includes research on children’s rights, media literacy, media violence, education, online privacy, new technology, and the child's reaction to programming.
Elective USD4052 POLITICS AND CULTURE 3 0 5
Elective USD4056 GAME PROGRAMMING 2 0 5
Elective USD4066 THE HISTORY OF THE SPREAD OF ISLAM 2 0 5
Elective USD4068 CHARACTER AND VALUES EDUCATION 2 0 5
Elective USD4072 EXHIBITION MAKING 2 0 5
Elective USD4078 COMMUNITY SERVICE PRACTICES 2 0 5
Elective USD4080 REPRODUCTIVE HEALTH IN RISKY GROUPS 2 0 5
Elective USD4082 3 0 5
Elective USD4084 2 0 5