1. It can convey the right message to the right person at the right place and time in the communication studies it conducts.

2. Has the theoretical knowledge and application practice required by the latest developments in information technologies.

3. Has the ability to produce, design and manage strategic communication content.

4. Can do situation analysis and reporting in the professional field.

5. With the ability to communicate, it can turn crises into opportunities.

6. It follows the political, economic and social agenda and produces messages with the information it obtains.

7. Makes and applies media planning.