In today's world where competition is increasingly intense, new technologies have become indispensable for consumers, information sharing has become widespread thanks to social media tools, all commercial and social organizations, publicity, public relations, advertising and all other areas of communication, following the changes and innovations in all other areas of promotion, public relations, advertising and communication, gaining the ability of skilled professional Marketing and Advertising sector sales and marketing staff.  

Teaching the concepts of Marketing and Advertising used in daily business life. 

To train communicators who are able to apply the education they receive in the field of advertising and public relations and marketing to real life practices, gain strategic and analytical thinking skills, follow innovations and trends, are prone to teamwork and have advanced foreign language skills. 

In order to create customer value in the sector conditions and to provide maximum customer satisfaction by obtaining value in return, to train marketing and sales officers who recognize new developments and concepts in sales and marketing, who have the necessary knowledge and skills in sales strategies and who can create long-term customer relationships.