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PÇ1
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Possesses the ability to apply marketing and advertising knowledge to other disciplines.
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PÇ2
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Gains an awareness of professional and ethical responsibilities.
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PÇ3
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Marketing 4Ps, SWOT analysis and the ability to identify, formulate and solve problems.
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PÇ4
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The ability to develop oneself by keeping abreast of developments in science, technology and contemporary issues.
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PÇ5
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Understanding marketing principles and fundamental concepts, the basic functions of marketing and advertising, the historical development of marketing, its relationship with other scientific disciplines, the ability to interpret current legislation relating to marketing, and the ability to calculate risk are expected..
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