TMT4007 / MARKA YÖNETİMİ VE PAZARLAMA

Kaynaklar

 
KAYNAK KİTAPLAR 
1Aslı Yüksel, Ülkü Yüksel (2009) Marka Yönetimi ve Marka Değerinin Ölçülmesi, Beta Yayınları.
2Işıl Karpat Aktuğlu (2004), Marka Yönetimi, İletişim Yayınları.
3İslamoğlu , A.H. ve Fırat, D. (2011). Stratejik Marka Yönetimi, Beta Basım Yayın.



 
DİĞER KAYNAKLAR 
1Beaudoin, P., M. A. Moore ve R. E. Goldsmith. (2000). Fashion Leaders’ and Followers’ Attitudes Toward Buying Domestic and Imported Apparel. Clothing and Textiles Research Journal, 18 (1), 56-64.
2Cardoso, P. R., H. S. Costa ve L. A. Novais. (2010). Fashion Consumer Profiles in The Portuguese Market: Involvement, Innovativeness, Self-Expression and Impulsiveness As Segmentation Criteria. International Journal of Consumer Studies, 34(6), 638-647.
3Christofer, P. (2014). Brands, community and style – exploring linking value in fashion blogging, Journal of Fashion Marketing and Management, 18(1), 3-19.
4Easey, M. (2009). An Introduction to Fashion Marketing. M. Easey (Ed). Fashion Marketing içinde. United Kingdom: Wiley-Blackwell.
5Tatzel, M. (1982). Skill and Motivation in Clothes Shopping: Fashion-Conscious, Independent, Anxious, and Apathetic Consumers. Journal of Retailing, 58(4), 90-98.