Second Cycle / Graduate School Of Social Sciences / production management and marketing

Autumn Semester Courses
Course Category Course Code Course Name Theoretical Practical ECTS
Compulsory SBE8001 SCIENTIFIC RESEARCH TECHNIQUES AND PUBLICATION ETHICS 3 0 8
Elective URT6101 CUSTOMER RELATIONSHIP MANAGEMENT 3 0 8
Elective URT6103 SUPPLY CHAIN MANAGEMENT 3 0 8
Elective URT6105 ENTREPRENEURAL MARKETING 3 0 8
Elective URT6107 CASE STUDIES IN MARKETING 3 0 8
Elective URT6109 POSITIONING STRATEGIES 3 0 8
Elective URT6111 SALES TECHNIQUE AND STRATEGIES 3 0 8
Elective URT6113 QUANTITATIVE DECISION MAKING I 3 0 8
Elective URT6115 SERVICE QUALITY STRATEGIES 3 0 8
Elective URT6117 INTERNATIONAL MARKETING MANAGEMENT 3 0 8
Elective URT6119 CURRENT TOPICS IN MARKETING 3 0 8
Elective URT6121 PRODUCTION OPERATIONS MANAGEMENT 3 0 8
Elective URT6123 SPSS I 3 0 8
Elective URT6125 LINEAR PROGRAMMING 3 0 8
Elective URT6127 MEDIA MANAGEMENT AND PLANNING 3 0 8
Elective URT6129 GREEN SUPPLY CHAIN MANAGEMENT 3 0 8
Elective URT6131 STRATEGIC MARKETING PLANNING 3 0 8
Elective URT6133 BUSINESS COMMUNICATION AND ADVERTISING MANAGEMENT 3 0 8
Elective URT6135 CORPORATE SOCIAL RESPONSIBILITY 3 0 8
Elective URT6137 CRISIS COMMUNICATIONS 3 0 8
Seminar URT6007 SEMINAR 0 2 6
Thesis Proposal URT6009 THESIS RESEARCH (THESIS PROPOSAL) 0 0 2
Thesis Study URT6005 THESIS RESEARCH 0 1 30
Special Topics - Area of ​​Expertise URT6003 SPECIAL TOPICS-I 5 0 2

Spring Semester Courses

Course Category Course Code Course Name Theoretical Practical ECTS
Elective URT6102 INTEGRATED MARKETING COMMUNICATIONS 3 0 8
Elective URT6104 TOURISM MARKETING 3 0 8
Elective URT6106 E-MARKETING 3 0 8
Elective URT6108 PRODUCTIVITY AND QUALITY MANAGEMENT 3 0 8
Elective URT6110 IMPORT AND EXPORT MARKETING 3 0 8
Elective URT6112 QUANTITATIVE DECISION MAKING II 3 0 8
Elective URT6114 MARKETING MANAGEMENT IN STORES 3 0 8
Elective URT6116 VALUE-BASED LOGISTIC MANAGEMENT 3 0 8
Elective URT6118 REPUTATION MANAGEMENT AND SOCIAL MEDIA 3 0 8
Elective URT6120 PUBLIC RELATIONS IN MARKETING 3 0 8
Elective URT6122 STRATEGIC INNOVATION MANAGEMENT 3 0 8
Elective URT6124 SPSS II 3 0 8
Elective URT6126 COMPUTER-BASED OPTIMIZATION 3 0 8
Elective URT6128 VALUE-BASED MARKETING 3 0 8
Elective URT6130 PROMOTION ACTIVITIES 3 0 8
Elective URT6132 NEW TRENDS IN RETAILING 3 0 8
Seminar URT6008 SEMINAR 0 2 6
Thesis Proposal URT6010 THESIS RESEARCH (THESIS PROPOSAL) 0 0 2
Thesis Study URT6006 HESIS RESEARCH 0 1 30
Special Topics - Area of ​​Expertise URT6004 SPECIAL TOPICS-II 5 0 2