FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES / FINANCE AND BANKING / BAF3033 / MARKETING PRINCIPLES
 
LEARNING RESOURCES (BOOKS AND OTHER MATERIALS) 
1Mehmet Oluç (2006), Basic Marketing Concepts, Beta Basım, İstanbul.
2Mahir Nakip vd. (2012), Güncel Pazarlama Yönetimi, Detay Yayınevi, Ankara
3Sezer Korkmaz vd. (2011), Pazarlama, Siyasal Kitabevi
4Peter Doyle (2003), Değer Temelli Pazarlama, MEDİACAT KİTAPLARI, İSTANBUL