FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES / FINANCE AND BANKING / BAF4025 - MARKETING RESEARCH
 
Learning Outcomes Of the Course 
ÖÇ1Students assist in product positioning and take precautions by identifying product life cycles.
ÖÇ2They contribute to the selection of the most appropriate channel systems.
ÖÇ3They identify uncontrollable and controllable variables.
ÖÇ4They determine marketing channels.
ÖÇ5They evaluate market segments and contribute to identifying suitable target markets.