| 1 | Marketing Concept, its development and basic concepts. | |
| 2 | What are the marketing approaches? | |
| 3 | Environmental factors in marketing management. | |
| 4 | What are consumer behavior and its stages? | |
| 5 | What is the definition and types of market? | |
| 6 | Integration of service marketing with sustainability and development goals and the role of environmental and social responsibilities in service delivery | |
| 7 | Market segmentation and types. | |
| 8 | Positioning and differentiation strategies. | |
| 9 | Marketing mix elements | |
| 10 | Marketing of services. | |
| 11 | Differences of service marketing from goods marketing. | |
| 12 | Service sector and its general characteristics. | |
| 13 | Challenges in services marketing. | |
| 14 | The 4Cs of services marketing. | |