| ÖÇ1 | Can understand the marketing concept and processes |
| ÖÇ2 | Can know the development of the concept of services and service |
| ÖÇ3 | Can kow the location of services within the overall economy and its contribution to the economy of the country |
| ÖÇ4 | Can define and classify services |
| ÖÇ5 | Can explain the differences between services marketing and goods marketing |
| ÖÇ6 | Can know the operation and structure of service businesses |
| ÖÇ7 | Can know the structure of the services marketing mix elements of business |
| ÖÇ8 | Can know the factors affecting marketing and service marketing. |
| ÖÇ9 | Can implementing marketing plans and marketing strategies |
| ÖÇ10 | Can know consumer behavior and the factors that determine it. |
| ÖÇ11 | Adopting an approach that aims not only to meet customer needs but also to reduce environmental impacts, increase social well-being and create long-term economic value |