| 1 | Ability to teach the basic concepts and components of marketing |
| 2 | The main objectives are to understand consumer behavior and expectations. |
| 3 | Learning how to meet consumer needs in the most accurate way |
| 4 | Ability to define basic concepts and principles related to marketing principles |
| 5 | To be able to explain the relationships between macro-micro environmental factors and marketing |
| 6 | Ability to explain segmentation, positioning and target market selection of finished leather markets |