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BOR HALIL ZOHRE ATAMAN VOCATIONAL SCHOOL / GRAPHIC DESIGN / GRF2023 - ADVERTISING ANALYSIS METHODS
GENERAL INFORMATION ABOUT THE COURSE
Course Code
Semester
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Course Title
Theoretical
Practical
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Course Objective
Purpose of the Advertising Analysis Methods Course in the Graphic Design Program, Department of Design: The purpose of the Advertising Analysis Methods course is to provide graphic designer candidates with the ability to evaluate advertisements from a critical perspective. Graphic design products for advertising transmission tools are analyzed and criticized in terms of form and content.
Brief Content of the Course
Analysis on advertising indicators and cause-effect relationships, advertising campaigns, advertising and corporate identity concepts.
Prerequisites
No
Course Objectives
Course Objectives
1
Will be able to analyze creative strategies, message features, ad text, ad tone and language in advertisement.
2
Will be able to analyze semiotically in advertisement.
3
Will be able to explain the success and failure criteria by analyzing the advertising campaigns.
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Course Category
Course Category
Percentage
Mathematics and Basic Sciences
Basic Vocational Courses
Expertise /Field Courses