BOR HALIL ZOHRE ATAMAN VOCATIONAL SCHOOL / GRAPHIC DESIGN / GRF2023 - ADVERTISING ANALYSIS METHODS

Contents Of The Courses in a weekly Period

Week 
Subjects 
Sources 
1Introduction to Advertising Analysis.[1]s: 4-14
2Content Analysis.[1]s:14-19 [2]s:178-192
3Discourse Analysis.[2]s:193-215
4Creative Strategy and Advertising Analysis.[1]s:26-48
5Visual Design Principles in Analysis of Printed Ads.[1]s:49-71
6Arrangement of Compositional Elements in Image and Advertising Films.[1]s:72-88
7The Importance of Nonverbal Communication in Terms of Advertising Analysis.[1]s:89-112
8(MIDTERM), The Importance of Cultural Differences in Advertising Analysis.[1]s:113-142
9Globalization and Consumer Culture: A General Framework for Advertising Analysis.[1]s:143-168
10Semiotic Analysis.[1]s:169-192 [2]s:103-118
11Psychoanalytic Analysis.[1]s:234-252 [2]s:139-158
12Sociological Analysis.[1]s:253-271 [2]s:159-177
13Gender and Advertising.[1]s:272-292
14Feminist Analysis.[1]s:293-312