| 1 | Defines what verbal and visual text concepts are. |
| 2 | Explains the relationship between sign and meaning. |
| 3 | Acquires the ability to understand and use semiotic analysis. |
| 4 | Analyzes different areas and situations using semiotic techniques. |
| 5 | Evaluates the strengths and weaknesses of semiotics as a means of explaining and understanding human communication. |
| 6 | Observes the functions that semiotic codes and systems undertake in advertising practices. |
| 7 | Criticizes advertising using semiotic terminology. |