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FACULTY OF COMMUNICATION / PUBLIC RELATIONS AND ADVERTISING / HIR3045 - ADVERTISING PHOTOGRAPHY
GENERAL INFORMATION ABOUT THE COURSE
Course Code
Semester
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Course Title
Theoretical
Practical
ECTS
Turkish Name of the Course
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Course Objective
To explain the technical features of the photographs taken specifically for advertisements, their effects on perception, and how they make the message more attractive.
Brief Content of the Course
The presentation of studio equipment, machinery and equipment, light (directions, types) and composition, digital image processing, project briefs, shooting techniques are discussed, and photography focused on advertising works until the production stage.
Prerequisites
To have taken and succeeded the Basic Photography course
Course Objectives
Course Objectives
1
To be able to obtain information about composition, light and color in effective advertising photography.
2
To be able to recognize the technical equipment used in advertising photography.
3
To be able to learn advertising photography styles.
4
To be able to internalize the corporate goals and objectives of public relations.
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Course Category
Course Category
Percentage
Mathematics and Basic Sciences
Basic Vocational Courses
Expertise /Field Courses
Transferable Skills Courses