| 1 | Able to teach the basic concepts of marketing and marketing components |
| 2 | Understanding consumer behavior and expectations, |
| 3 | To learn how to most accurately will have been met the consumer needs |
| 4 | Able to analyze consumer and industrial markets. |
| 5 | Able to explain relationships between macro-micro-environmental factors and marketing and sustainability. |
| 6 | To explain market segmentation, positioning and target market selection, |