FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES / BUSINESS ADMINISTRATION / ISL2006 - MARKETING MANAGEMENT
 
Learning Outcomes Of the Course 
ÖÇ1Ability to comprehend the importance of marketing decisions
ÖÇ2Ability to comprehend the role and importance of marketing mix elements in marketing management
ÖÇ3Ability to acquire knowledge about the application of marketing mix elements
ÖÇ4Ability to comprehend the importance of organization, implementation, and control in marketing management