| ÖÇ1 | Ability to explain the basic concepts included in the subjects of marketing research |
| ÖÇ2 | Ability to define the marketing research process and design a marketing research project |
| ÖÇ3 | Ability to formulate a research problem, establish hypotheses, and determine the necessary analysis methods |
| ÖÇ4 | Ability to decide what data and information are required for marketing research and to identify or develop appropriate scales |
| ÖÇ5 | Ability to design questionnaires and determine sampling procedures during the data collection process |
| ÖÇ6 | Ability to understand basic statistical analysis methods, evaluate the results, and make inferences from the findings |
| ÖÇ7 | Ability to prepare and organize a marketing research report |