FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES / BUSINESS ADMINISTRATION / ISL3017 - CONSUMER BEHAVIOR

Contents Of The Courses in a weekly Period

Week 
Subjects 
Sources 
1The basic concepts of consumer behavior[1] 35-43; [2] 149-156; [3] 112-133
2Consumer behavior in relation to other disciplines[1] 47-54
3Basic concepts of marketing[1] 64-69; [2] 11-44
4Consumption and detection[1] 97-183
5Learning and memory[1] 187-239
6Motivation and involvement[1] 243-288
7Attitudes[1] 293-322
8Ego and personality[1] 325-369
9Values and consumer behavior[1] 373-399
10Culture and consumer behavior[1] 399-473
11Reference groups and consumer behavior[1] 437-473
12The buying decision process[1] 477-495; [4] 109-134
13Marketing communication and persuasion techniques”[1] 499-513
14Consumer behavior models[2] 156-176