FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES / BUSINESS ADMINISTRATION / ISL4020 - TOURISM MARKETING

Contents Of The Courses in a weekly Period

Week 
Subjects 
Sources 
1The importance and development of tourism marketing concept(1), p. 11-31
2Tourism Marketing EnvironmentGeneral Information
3Tourism Market Analysis(1), p. 89-116 and (2), Section 3 and 4
4Tourism Market Structure; Tourist Behavior(2), p. 160-190
5Tourism Marketing Strategies(1),p. 223-263
6Tourism Product and Service Policies(1), p. 32-35 and (2) Section 8
7Pricing in Tourism(2), Section 9
8Tourism Distribution Channels(2), Section 10 and 11
9Tourism Promotion Applications(1), p. 11-141
10Tourist Satisfaction and PleasureGeneral Information
11Destination LoyaltyGeneral Information
12Brand Building Rules in Tourism(3) All of the books (167 pages)
13Marketing of the Conference TourismDifferent text and articles
14Tourism and the Economic and Social DevelopmentGeneral Information