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NİĞDE ÖMER HALİSDEMİR UNIVERSITY
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NİĞDE VOCATIONAL SCHOOL OF SOCIAL SCIENCES / BUSINESS MANAGEMENT / ISY2017 - PUBLIC RELATIONS
GENERAL INFORMATION ABOUT THE COURSE
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Course Title
Theoretical
Practical
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Course Objective
The aim of this course is to provide students with an understanding of public relations concepts, fundamental strategies, and their application in business. Students are expected to develop communication plans, manage corporate image, and effectively engage with stakeholders.
Brief Content of the Course
The course examines the concept, history, and basic principles of public relations. Topics include corporate communication, media relations, crisis communication, public relations strategies, and practical case studies.
Prerequisites
Course Objectives
Course Objectives
1
Understand the concept and basic principles of public relations.
2
Manage corporate communication and stakeholder relationships.
3
Utilize media and public relations tools effectively.
4
Develop communication strategies in crisis situations.
5
Evaluate sustainable and ethical communication practices in businesses.
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Course Category
Course Category
Percentage
Mathematics and Basic Sciences