BOR HALIL ZOHRE ATAMAN VOCATIONAL SCHOOL / FASHION DESIGN / MOD2005 - FASHION MARKETING

Contents Of The Courses in a weekly Period

Week 
Subjects 
Sources 
1The definition of fashion, and elements of importance Fashion motivational factor.[1]p:1-204
2The definition and functions of marketing Marketing mix.[2]p:1-285
3Fashion marketing, definition and structure. Fashion marketing environment.[2]p:2-5
4Marketing Research. Fashion marketing research process.[2]p:49-64
5Fashion customers. Customer fashion marketing effects.[5]p:265-271
6Fashion seasons. Fashion trends and characteristics of products.[1]p:1-203
7Fashion product creation process.[2]p:132-140, [21]
8Brand identification.[4]p:13-26
9 Fashion marketing branding[5]p:1-268
10Fashion marketing and pricing.[2]p:149-170 [3]
11Fashion marketing and distribution.[2]p:259-285, [3]
12Fashion marketing and promotion.[2]p:171-190. [3]
13Turkish ready wear sector fashion marketing structure.[21]
14Fashion entrepreneur.[21]