| ÖÇ1 | The student will gain knowledge and understanding of digital marketing techniques, tools and methods necessary to understand and apply digital marketing concepts in different company/product/market situations in contemporary contexts. |
| ÖÇ2 | All students are expected to use the knowledge they have acquired in the relevant course to develop and evaluate marketing strategies in the light of digital marketing concepts. |
| ÖÇ3 | All students will be able to interpret digital marketing by observing it in action. |
| ÖÇ4 | All students will be able to critically evaluate their own knowledge. |
| ÖÇ5 | All students will gain knowledge about research topics and tools in digital marketing. |