| 1 | To be able to explain the basic accounting concepts, cost elements, and budgeting techniques related to marketing activities. |
| 2 | To gain the ability to correctly classify the costs of a marketing campaign and perform a simple profitability (ROI) analysis. |
| 3 | To be able to differentiate the main tax liabilities (VAT, Withholding Tax, Digital Service Tax) related to marketing expenditures (advertising, consulting, digital media). |