FACULTY OF COMMUNICATION / RADIO, TELEVISION AND CINEMA / RTS3044 / ADVERTİSİNG TECHNİQUES İN RADİO AND TV
 
LEARNING RESOURCES (BOOKS AND OTHER MATERIALS) 
12. Rutherford, P. (1996), New Icons? Television Advertising Art, Yapı Kredi Publications: Istanbul.
23. Balkaş, E.E, Akbulut, T.N. (2006), Step by Step Advertisement Production, Beta Publications: Istanbul.
31. Balkaş, E.E, Akbulut, T.N. (2006), Television Advertising Film Production, Beta Publishing: Istanbul.