| ÖÇ1 | The emergence of the science of Public Relations, necessity, understand and be able to recognize the functions of |
| ÖÇ2 | Close to the concepts and get to know other disciplines that support to Public Relations |
| ÖÇ3 | Communications, internal communications, media management sages to have |
| ÖÇ4 | Public Relations departments to assume management functions |
| ÖÇ5 | Written and visual communication tools to design and implement internal ce outside |
| ÖÇ6 | Public Relations believes in the Law of Universal Ethical and loyal, professional ethics, values, represented as professionals aware of the concept of corporate social responsibility in directing managers |
| ÖÇ7 | Non-governmental organizations to work cooperatively with |