FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES / INTERNATIONAL TRADE AND LOGISTICS / UTL3032 - COMMERCIAL COMMUNICATION AND REPORTING

Contents Of The Courses in a weekly Period

Week 
Subjects 
Sources 
1Meet with students, Aims, Content, Course Assessment General Information of Processing and Sharing 
2Corporate Communications, Corporate Communications Classification,1-2,4
3Institutions Communication Formats1-2,4
4Functions of Corporate Communication, Elements1-2,4
5Need Corporate Communications Considerations, Corporate Communication Audiences4,6
6Corporate Communications and Public Relations1-5
7 Student Presentations 
8Student Presentations 
9Corporate Image: Definition, Factors Influencing the Formation of Corporate Image, Elements Affecting Corporate Image, Functional Outcomes of Corporate Image1-6
10Internal Communication and Internal Communication Methods4,7
11Internal Communication and Internal Communication Methods4,7
12Student Presentations 
13Student Presentations