FACULTY OF COMMUNICATION / NEW MEDIA AND COMMUNICATION / YMI2001 - NEW MEDIA PLANNING

GENERAL INFORMATION ABOUT THE COURSE

           
Course Code Semester   Course Type   Course Level   Course Language
     
  
Course Title Theoretical Practical ECTS
Turkish Name of the Course
Course Coordinator E Mail
Assistant Staff of the Course E Mail
Course Objective
Brief Content of the Course
Prerequisites

Course Objectives
 
Course Objectives 
1Enable students to understand the concept of digital media, its platforms, and the digital communication ecosystem.
2Equip students with practical skills to develop strategies and plan digital media campaigns.
3Teach students target audience analysis, content management, media budgeting, and performance measurement techniques.
4Enable students to plan and evaluate digital campaigns within ethical and legal frameworks.
 
Course Category
Course Category Percentage
Basic Vocational Courses
Expertise /Field Courses
Communication and Management Skills Courses
Transferable Skills Courses