SWOT Analysis

(Strengths, Weaknesses, Opportunities and Threats)

Strengths

1.To have sufficient coordination between the units

2. The liberal ambient for students to express their views

3. Academic staff’s qualification

4. The existence of other faculties within campus that provides interdisciplinary relations and researches

5. The availability of world literature through the access to electronic databases

6. The opportunity of intersection among the different fields because of its interdisciplinary characteristic

7. The dynamic nature of the department.

8. The presence of the center automation system and the high quality of the service

Weaknesses

1. To not have adequate technical equipment such as computer laboratory, projector, studio.

2. To not have a sufficient number of employed academic staff

3. To have insufficient advertisement at local, national and international arena

4. The lack of units which can  connect with sector

5. The lack of communication system that can supply a contact between graduated students and the college

6. The insufficiency of training institutions

Opportunities

1. Graduated students can be employed in a wide range because of being graduated from an interdisciplinary field.

2. There are alternatives for public relations and promotion practices because of close distance to Cappadocia that is a tourist area.

3. To have an adequate housing opportunities for students

4. To have an education approach which is student-centered

5. To have an easy public transportation in Niğde

6. Niğde is close to major cities such as Ankara, Adana, Kayseri and Konya

Threats

1. The existence of The Faculty of Communication, Public Relations and Publicity and      Communication Sciences departments  at Universities in nearby cities.

2. Niğde is not a center of attraction of artistic and scientific activities

3. The insufficient socio-cultural activities in the city when compared with the ones in major cities

4. There is discontinuity and lack of established communication with external stakeholders

5. Lack of the cinema, theatre and so on that students spend time in the Campus