The Department of Public Relations and Advertising  which  was established on 24 October 2011, is planned to start its education in the 2013-2014 academic year. Degree in Public Relations and Advertising Department is 240 ECTS credits, 4-year program composed of eight semesters, each of which has a 30 ECTS workload. One ECTS equals to 30 hours of student workload per semester. The department has one associate professor, four full time assistant professors six research assistant. 

First year undergraduate students take the courses which are basis for the field of ??expertise along with compulsory lessons such as: Basic Computer, Turkish Language, Atatürk Principle And Revolution History, Foreign Language which are common compulsory courses, General Economics, Introduction to Communication, Behavioral Sciences, Fine Arts, Basic Law, Sociology, Statistics, Marketing Communications, Public Relations. Second grade students take courses that Interpersonal Communication, Research Methods, Graphic Design, Advertising Photography, Communication Theory, Organizational Communication, Public Relations Practices, Creative Writing, Technical Foreign Language as well as communication and vocational training classes. At the third grade they take required courses such as Public Relations In Cyberspace, Advertising In Cyberspace, Communication Law and Ethics, Diction, Media Planning, Radio and Television Advertising Techniques and two elective courses at every semester so that students can complete the basics of public relations and advertising, and in the fourth grade they focus on the field that they want to work on (Public Relations, Advertising, Marketing) by selecting the courses. At the end of the fourth year students who prepared successfully and defended own Graduation Thesis, will have a bachelor's degree in the field of Public Relations and Advertising. With this degree, students can work in institutions as "Corporate Communications Manager / Manager", "Public Relations Specialist", " Advertising Director", " Content Manager".

Faculty of Communication, The Department of Public Relations and Advertising  which is located in Nigde University main campus and  has  fully modern and well-equipped classrooms aims at educating leaders and experts in the field who can work in the international arena.

Aims and Objectives

Aims

To educate the public relations and advertising professionals who know all aspects of communication processes such as production, service, or brand in the field of communication disciplines including advertising, public relations, and who are equipped with theoretical and practical knowledge and who have in the light of this information high level of creativity.

Objectives

To educate the leaders of strategic communication who dominate all aspects of communication processes, knowledge and skills, with the ability to use every field of life without compromising ethical stance, with the contemporary knowledge and skills, which closely follows the developments in the country and in the international arena.

Level of Qualification and Qualification Awarded

Upon successful completion of this program, students are awarded with the qualification of BACHELOR OF SCIENCE DEGREE IN PUBLIC RELATIONS AND ADVERTISING  A Bachelor's Degree Program in Public Relations and Advertising  is a 240 ECTS Credits, 4-year program. The program  meets the requirements by both the ECTS credits and level descriptors of the first cycle degree qualifications of the Overarching Framework of European Qualifications Framework HE(QF-EHEA) and the 6th level qualifications of the Turkish Qualifications Framework for HE (TYYÇ, NQF-HETR). The level descriptors also meet the 6th level requirements of  the qualifications of the European Qualifications Framework for Lifelong Learning (EQF-LLL) .

Specific Admission Requirements

Admission of national students to the PUBLIC RELATIONS AND ADVERTISING  program is contingent on success on the nationally centralized Student Selection Examination (OSYS) conducted by the Student Selection and Placement Centre (OSYM). Candidates who succeed on the LYS examination (Undergraduate Placement Examination) are enrolled according to their type TM-1 score preferences.

Admission of foreign students is possible through an evaluation of students’ individual application to the university. For further and detailed information please visit General Admission Requirements and Registration Procedures in the menu items of the Information on the Institution.

For further information, please contact to Nigde University International Office.

Contact :
International Office

Nigde University, Main Campus, 51240 Niğde, TÜRKİYE

Phone: 0 388 225 21 48
Fax: 0 388 225 23 85

E-mail: erasmus@ohu.edu.tr

Web: http://www.ohu.edu.tr/uluslararasi/index.php?ln=en

Specific Arrangements for Recognition of Prior Learning

With an understanding of lifelong learning, Nigde University  recognizes the previously taken courses in another institution and exempt them from graduation credit, as long as the courses match with the learning outcomes of the registered programme at Nigde University. The learning outcome match and the exemption are decided by the Faculty Board in line with the related laws and regulations.

Profile of the Program

It is must be accurately and consistently institution drying environment and the environment to an interaction. Institutions set up correctly and regularly interact with their environment is result in the creation of a positive image and the provision of support and confidence of the environment. it is possible by learning that request,  expectations and needs of forming groups around the organization. Therefore, institutions living the process of  recognition and identification themselves. public relations and advertising is seen as two important areas that responsive to their needs in this process. In here it is becoming increasingly important to supply the needs qualified human resources and appropriate staff. This program will train up individuals who  can meet this requirement at public relations and advertising agencies, political and corporate consulting firms, media planning and buying companies, non-governmental organizations, public and private sector  as puplic relaions specialist, corporate communications specialist and brand manager.

Undergraduate (Bachelor's Degree) program in Public Relations and Advertising  (First Cycle in QF-EHEA and  6th level in TYYÇ )  is an academically-oriented program giving access to degree and non-degree research program and professional practice demanding high levels of knowledge and skills. The classification of the program with respect to "ISCED (The International Standard Classification of Education) 2011" and "NQF-HETR (The Turkish Qualifications Framework for HE)" and the codes of the fields of education can be listed as follows:

• ISCED Field of Education: 34 – Public Relations and Advertising 
• ISCED 2011 Level: 6,  Orientation (Profile): 64, Subcategory: 645 - Academically-oriented "first cycle", bachelor's degree
• NQF-HETR Field of Education: 34 – Public Relations and Advertising 
• NQF-HETR Profile of Education: Academically-oriented "first cycle", bachelor's degree

Learning and Teaching Methods:

The most frequently used Instructional Methods of the educational programs of Nigde University are given below. Programs commonly apply these methods as appropriate instructional approaches in accordance with their aims and objectives.

The instructional methods applied for achieving the goal of meeting the expected learning outcomes at the Puplic Relations And Advertising program at large are indicated in the section of ‘program learning outcomes’, and those methods utilized for individual course units are indicated in the relevant section of “ description of indivusal course unit’.

Examples of Learning and Teaching Methods:

• Lecture & In-Class Activities
• Group Work
• Laboratory
• Reading
• Assignment (Homework)
• Project Work
• Seminar
• Internship
• Technical Visit
• Web Based Learning
• Implementation/Application/Practice
• Practice at a workplace
• Occupational Activity
• Social Activity
• Thesis Work
• Field Study
• Report Writing

Occupational Profiles of Graduates With Examples

Students who have  a degree in Public Relations and Advertising, can  employed in two different areas, the private or public sector. Private and public companies, banks, hospitals, universities , public relations and advertising agencies employ public relations and advertising graduates . Also they can find job at various non-governmental organizations, trade unions and places like theese. Also public relations graduates by taking formation, can be teacher in secondary schools. They may also develop an academic career by enrolling in related M.Sc. and Ph.D. programs of the universities in Turkey or abroad.

Qualification Requirements and Regulations

The qualification of PUPLIC RELATIONS AND ADVERTISING is obtained upon graduation from the programme PUPLIC RELATIONS AND ADVERTISING  which requires;

• Completion of all the courses designated within the curriculum of the programme, having a total of 240 ECTS Credits, with passing grades.
• Achievement of a cumulative grade point average (CGPA) of at least 2.00 out of 4.00.

For detailed information: Please see "Nigde University's Rules & Regulations for Undergraduate Education"

Access to Further Studies

Upon successful completion of this programme, students may apply to master’s (second cycle) and in some cases, to doctorate (third cycle) degree programs in or related fields of Puplic Relations And Advertising. According to the National Regulations on Graduate Education, students are admitted to master’s programmes taking into account their undergraduate (first cycle degree) achievement level and the scores on the subject-specific entrance examinations of the Graduate Education Entrance Examination (ALES) centrally administered by the Student Selection and Placement Centre (ÖSYM). Within the framework of the national regulations, regulations endorsed by the senate of each university stipulatethe weight of ALES Examination results in the overall evaluation of candidates. Depending on the institutions’ regulations, for some programmes to be accessed, a certain level of foreign language proficiency is also required. 

Examination Regulations, Assessment and Grading

The methods applied for assessment of the achievement of the expected program learning outcomes for the entire program of Puplic Relations And Advertising are shown below and those those for the individual course units are given in the relevant section of the course description with their contribution to the final grades.

• Mid-Term Exam
• Final Exam
• Make-up Exam
• Short Exam
• Homework Assessment
• Presentation of Report
• Computer Based Presentation
• Presentation of Thesis
• Presentation of Document

Examinations:

The success of students in achieving the expected leaning outcomes of the each course unit within the curriculum of Puplic Relations And Advertising programme is evaluated via assessments of in-term activities and final examination which takes place at the end of each semester. 

Assessment of in-term activities includes a minimum number of a mid-term examination, a homework and a short-exam (quiz) as compulsory assessment methods for all the course units within all degree programmes defined by the Regulations. The programmes are encouraged to define more assessment methods for the in-term activities depending on their needs for measuring the achievements of the outcomes at the programme and course unit levels in order to ensure the educational aims and objectives. The nature and number of the assessment methods used for each course unit together with their contribution the final grades are given under the title of “Assessment and Grading” in the sections of course descriptions. These arrangements are announced in advance, at the beginning of each semester and published in the sections of the course descriptions on this web site.

Mid-term and final examinations are conducted in dates, places and times determined and announced by the University. The students’ final semester grade is given by their instructors based on mid-term examination, homework evaluation, short-examinations, final examination and, if there is any, other assessment results taking into account the students’ compliance with attendance to the course activities.

The contributions of the grades of the in-term activities and final exam grade to the final success grade of a course are determined by the course instructor and announced to students within the first two weeks of the semester. Moreover, the contribution of the final exam cannot be less than 40 % and higher than 60% for all the courses within all the degree programmes defined by the Regulations.

Course units, which do not require a mid-term, homework, short-exam and/or a final exam, such as work placement, are determined by the administration of the related departments and specific assessment and grading methods for these courses are also announced through the same channels described above. Evaluation of such activities is made through the procedures defined by the Senate and assessed by Pass (P) or Fail (F) grades.

Grading:

The success of a student for each assessment (in-term and final) defined for each course unit is evaluated by the instructor. Evaluations are made over a scale of 100 points and converted to the letter grades at the end of the semester taking into account the standard deviation of grades and grade point average of the class and using the relative evaluation method, principles of which have been set by the Senate.

Please see the section of “Grade Evaluation” for detailed information.

Graduation Requirements:

In order for a student to graduate from the Puplic Relations And Advertising program the following conditions must to be met:

• Completion of all the courses designated within the curriculum of the programme, having a total of 240 ECTS Credits, with passing grades.
• Achievement of a cumulative grade point average (CGPA) of at least 2.00 out of 4.00.

For detailed information: Please see "Nigde University's Rules & Regulations for Undergraduate Education"

Mode of Study:

Bachelor of Science  in Puplic Relations And Advertising Department at Nigde University is a full time / face to face programme.