1. Act according to the law and legislation on communication fields such as public relations, advertising, journalism, radio television and cinema.

2. Communicate effectively in verbal and visual manners, power of persuasion.

3. Gain an improved visual expression and reception.

4. Use the technical means and data processing technologies effectively for both conventional and social media.

5. Have the responsibility of ethic values in field researches.

6. Communicate in Turkish language effectively both written and verbally.

7. Have a creative and critical point of view.

8. Have the main knowledge on social sciences, communication and media business.

9. Use the medhods and techniques in the process of producing scientific knowledge.

10. Be conscious about social responsibility; plan and apply business projects and activities for the social surrounding.

11. Analyze the situations accurately, define the problems in details and suggest progressive solutions,

12. Produce individual suggestions for solving the problems when consulted to their expertise and be team-compatible.

13. Coordinate and lead when entitled in their field.

14. Know how to seek and get the information and improve their knowledge.

15. Communicate in speak in foreign language.

16. Gain the knowledge of the professional inspection and moderation institutions and a point of view on intellectual properties,  

17. Conscious about work life, social insurance and relevant legal rights and responsibilities.

18. Transmit the professional knowledge to professional organizations of sector.