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ADL2005 /
GENERAL INFORMATION ABOUT THE COURSE
Course Code
Semester
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Course Title
Theoretical
Practical
ECTS
Turkish Name of the Course
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Course Objective
To make people understand the current importance and function of the concepts of public relations and public opinion in terms of business management, to identify the obstacles to communication and the problems it creates, to evaluate public relations as a function of management and to teach how to use it as a communication technique.
Brief Content of the Course
What is Public Relations?, Concepts Related to Public Relations, Application Areas of Public Relations, Historical Development of Public Relations and Principles of Public Relations, Communication and Public Opinion in Public Relations, Research, Planning and Management in Public Relations, In-house Public Relations, Corporate Identity, Corporate Image, Corporate Reputation, Crisis and Event Management, Sustainable Development, Communication and Public Relations
Prerequisites
Course Objectives
Course Objectives
1
To comprehend the conceptual elements of public relations.
2
To learn national and international historical development of public relations.
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Course Category
Course Category
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Social Sciences