| 1 | Definition and development of marketing | [1] p:50-52 |
| 2 | Brand concept | [2] p:105 [3] p: 18-23 |
| 3 | Branding and marketing | [1]p: 18-34 [3]p:24 |
| 4 | Brand related concepts | [2] p:115-122, [3]p: 91-114 |
| 5 | Brand related concepts | [2] p:115-122, [3]p: 91-114 |
| 6 | Branding and trademark registration | [3]p:25-35 |
| 7 | Brand management process and brand structuring | [4]p:51-63 |
| 8 | Brand functions | [4]p:151-152 |
| 9 | The importance of creating a brand | [4]p: 115-132 |
| 10 | Brand creation process | [3] p:37 |
| 11 | Brand positioning | [4]p: 71-85 |
| 12 | Visual and audio elements of the brand | [3] p:45 |
| 13 | Brand communication | [3] s:119-156, [4]s:141-156 |
| 14 | Push and pull strategies | [3]p: 319-360 |