| 1 | Graphic design process; Presentation of course content, Project summary, General expectations for the term. The importance of using sustainable certified papers or recycled materials in the planning and printing stages of projects and contributing to sustainable and development goals by minimizing environmental impacts by presenting projects in a digital environment. | [1]s:72-75 |
| 2 | Introduction and Corporate Identity Fundamentals; What is corporate identity? Explanation of corporate identity components and their importance. Sample corporate identity analyses. | [1]s:46-64 |
| 3 | Logo Design and Logotype; Logo design process: conceptual phase and prototypes. Typography selection, colors and icons. Logo usage rules. | [2]s:75-83 |
| 4 | Color Palette and Typography; Color theory and color selection in corporate identity. Determining corporate typography. Harmony of color and typography. | [4]s:52-84 |
| 5 | Corporate Business Cards and Communication Tools; Corporate identity compliance in business card design. Letterheads, envelopes and other written communication materials. | [2]s:201-205 |
| 6 | Corporate Identity Applications - Digital and Physical; Application of corporate identity on digital platforms. Use of corporate identity on physical media (posters, brochures, etc.). | [4]s:1-50 |
| 7 | Corporate Identity Implementation Guide; Structure of the guide: logo, colors, fonts and other elements. Consistent use of corporate identity across all media and platforms. | [1]s:1-192 |
| 8 | Illustration and Graphic Elements Design; Special illustrations and graphic elements to be used in corporate identity. Design of symbols, icons and other visual elements. | [2]s:201-205 |
| 9 | Corporate Identity in Web and Digital Design; Logo, color palette and typography harmony in web design, Visual content production for digital media. Corporate identity usage guide in web design. | [21] |
| 10 | Identity Application in Packaging and Product Design; Corporate identity design in packaging and labels. Color, logo and typography harmony in packaging. Corporate identity application with 3D mockup. | [1]s:1-192 |
| 11 | Social Media and Corporate Identity; Social media visuals and banner design. Integration of corporate identity into social media platforms. | [2]s:116-120 |
| 12 | Corporate Identity Application Examples and Analysis; Analysis of corporate identity examples. Successful corporate identity applications and error analysis. Comparisons of “good” and “bad” identity applications with examples. | [1]s:76-96 |
| 13 | Project Design and Presentation; Students' compilation of their own designed corporate identity elements into a book. Project preparation and presentation techniques. | [1]s:76-96 |
| 14 | Project Delivery and Evaluation; Professional presentation of student projects. Evaluation of corporate identity guidelines and feedback. | [3]s:74 |